Our story
Hi there, I'm Mr Tales!
I’m not just your regular teddy bear. I’m your bedtime helper.
I live where the day ends and dreams begin.
When the lights dim and the house quiets down, that’s when I come to life.
With a touch of magic, I help you turn ordinary evenings into something unforgettable.
Every night, you have the chance to tell a story.
One where your child is the star. I create the adventure, and you bring it to life.
Are you ready to create lasting memories together?
Create magic together
Our story
Hi there, I'm Mr Tales!
I’m not just your regular teddy bear. I’m your bedtime helper.
I live where the day ends and dreams begin.
When the lights dim and the house quiets down, that’s when I come to life.
With a touch of magic, I help you turn ordinary evenings into something unforgettable.
Every night, you have the chance to tell a story.
One where your child is the star. I create the adventure, and you bring it to life.
Are you ready to create lasting memories together?
Create magic together
Where it all started
Mr Tales began with a few parents and an uncle who shared a simple belief: reading aloud matters. We all experienced how powerful those quiet bedtime moments can be. When stories bring laughter, connection, and imagination to life. Especially when a child sees themselves in the pages.
We’ve each had our own share of sleepless nights and bumpy starts. Some of us have been through intense beginnings with our children. Experiences that made us even more committed to making the world just a little bit softer, kinder, and more magical for families like ours. Because every child deserves to feel seen, heard, and loved.
The idea for Mr Tales came to life in the most ordinary of moments: while cooking pasta. We joked about how fun it would be to create a bedtime story where our kids weren’t just characters... they were the heroes. That evening, a book was born. And then another. And another. Before we knew it, what started as a gift for our own children had grown into thousands of personalized adventures across the world.
At Mr Tales, we blend technology, design, and storytelling with one goal: creating stories that matter. Not just pretty books, but real, lasting experiences that strengthen the bond between children and the people who love them.
What we believe in
The power of reading
Reading isn't just a skill, it’s a superpower. Yet more and more children are losing touch with it. At Mr Tales, we believe every child deserves stories that spark joy, curiosity, and confidence. By turning them into the hero of their own bedtime adventure, we help rebuild a love for reading.
Real connection
In a world of endless scrolling and short attention spans, we believe in slowing down. In eye contact. In shared giggles. In a familiar voice reading just one more page. Reading aloud is more than a ritual, it helps create lasting memories. Our stories are made for moments that matter.
Stories that care for the world too
Every choice we make, from the paper we print on to how we ship our books, reflects our values. Local printing, recycled materials and timeless designs help us protect what matters most: the world we’re leaving behind for our children. Beautiful stories, made with care.
Create magic together
At Mr Tales, we value strong partnerships that help create meaningful experiences together. We’re always open to collaborating with like-minded businesses and organizations who share our vision of inspiring children through stories. Interested in exploring how we can support each other and create real magic? Let’s get in touch and discuss the possibilities.
Frequently Asked Questions
Ready to Create Some
Bedtime Magic?
Join thousands of families who have transformed bedtime into the most magical moment of the day. Your child's adventure awaits!